Every time I read and listen to people referring to online marketing for businesses, they appear to approach the subject with big businesses in mind or marketing that is perfect for national or international audiences; in other words they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the businesses that are in need of help!)… but, what about your local dentist in Northampton? or online marketing service in Milton Keynes? or possibly your plumber in Buckingham? or that great little coffee shop on the high-street within your local town? These small enterprises that depend upon more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
Using this in mind I would like to address a few of the issues that face smaller businesses and how they can captalise over a growing trend in using the web for searching local goods and services.
The thing is, online competition for local businesses is insanely low. If you are engaged in marketing your business online, you’re probably expending whole day competing in ridiculously competitive markets. Right the average town and city up and down the nation has minimal competition for local search. You don’t must be fighting with all the heavy hitters within your online market spot in order to position your small business before customers or potential customers to your geographic area. The reason being there exists a huge gap within the online local market place that local business owners can exploit to have new business coming through their doors.
Below I set out a few of the easiest things which you can do to help make your business more visible online for local search.
You must understand that the internet has become the primary approach to information gathering. Just think of your own behaviour. From the last 10 times you needed to find some good information, do you pick the Classifieds? dictionary? see your local library? or do you just ask Google?
With something like two-thirds of all the searches for local company information done online (TMP Directional Marketing 2008) it will make a lot of sense to ensure your company is optimised for local search.
So, if you are your small business that provides services or goods in your local area, the question you have to ask yourself is……
– Are you struggling to obtain business out of your website?
– Maybe you’ve invested a whole lot in a website that doesn’t have any visitors?
– Can you wish you can get more quality visitors and enquiries?
……should you answered yes to any one of these, then consider, WHY?
With so much scope and opportunity for small companies to optimise their services for local market, there is absolutely no rhyme or good reason why web business generation can not work for you.
Simple Tricks and Tips for Small Local Business Owners to obtain Noticed on Google
1. Get the business indexed in Google’s Local Business Centre – Being placed in Google maps and Google local has quickly surpassed the importance of being indexed in business directories including the online directory. Make sure your small business appears when someone searches your small business name and keywords linked to your business.
i. Begin a business address within the city that you want your site to rank, in case you are targeting a spot which is not the place of your own registered business address. ii. Enroll in a local chamber of commerce and request a web link looking at the site. iii. Do a search for your target town or city i.e. perform a search for “town, city, county”. From your search engine rankings get links from the top pages connected with your target town, city or county. iv. Link to your Google listing from the website making use of your target key phrases. v. Include localised anchor-text inside your link-building efforts. vi. Include keyword terms inside your business description.
2. Reviews Google likes reviews, so encourage your prospects to analyze your goods and services publicly to enhance your rankings and offer social proof value for the products as well as services which you provide. This can have good results when reviews are put in local discussion forums or on social media marketing and networking sites.
3. News/ Press Releases News, public announcements and press releases for any business or subject will definitely being to show up more regularly on the first page of Google’s search results. A few tips to get your business’s news leads to Universal Search:
i. Make certain you send our your press releases over a regular cycle. ii Include your target keywords in the title of the press release and sparingly throughout its copy. iii Use PRWeb and other top press release submission services for online syndication to many other sites. iv. Anchor text target keywords in the press release to your site and other sources. v. Incorporate your target keywords inside your alt tags with any images submitted along with your press releases.
4. Video Online video marketing is no doubt one of the better ways to present an idea, showcase the advantages of your small business, or just just to get your message across in an entertaining way, even if it’s simply to improve your business’s brand awareness.
Video leads to search engines are constantly becoming more popular and visibility, so make certain video content is optimised for the target keyword. Video is additionally potentially among the most effective ways site owners have in penetrating difficult keyphrases/markets and with technological advances it really is so much easier today to record, upload and publish video content to the web than ever before.
These are but a few of the simplest and quickest tips and tricks to get your business presence felt within your local online market. 2009 saw the beginning of some significant modifications in how Google’s search engines organises information using the launch of Universal Search. This may carry through into 2010.
This season, you will quickly see that search engine listings will no longer be about ranking for top rated. With Google’s new (launched during early 2009) Universal Search options filtering into how its search engine results qqwzcz are displayed, you will end up seeing other kinds of web content starting out show up on its search pages – white papers, images, news, product search, video, blogs, etc.
What this means for businesses is the fact that internet market has radically changed on the last twelve months. Effectively, Google (which carries over 70% of the online search market) has flipped everyone upside down. Thus the current market is wide open and local search can be exploited more than ever before. Who you thought was your internet competitor yesterday may no longer be your competitor!
For the time being the key to success on the web is diversity marketing. Pay particular attention to what’s happening in Google’s world, figure out how to see through Google’s eyes and focus your company marketing in media that Google loves. Should you would like more details about online marketing service in Milton Keynes or perhaps for the local market or have particular challenges to get more local custom, we would likely love to hear from you.