Over the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted a professional Search engine optimization company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an SEO package that included a large range of strategies designed to enhance the search engine page ranking of my website and drive more visitors and sales. Let’s look at how these strategies worked to advertise my business.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search engine results. The SEO Company provided strategies that helped boost the ranking of my local business listing on these websites. Now, when someone searches for Denver-specific data in relation to my company, the information on my business that is stored on all these sites appears as being a top search result.
With enhanced online visibility, I discover that more local customers started to visit my website, which is trying to promote my brand. My provider took care to select only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local Search Engine Optimization services include building backlinks to your business website. In keeping with Google’s latest Penguin update, my SEO service provider took care to construct backlinks to my website from reliable websites with content highly relevant to my company. I realized that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or even the speed in which backlinks are made. The SEO team built backlinks slowly and systematically, just like any unnatural speed can make Google look at my links as spam. Furthermore, they also employed tactics like social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to enhance results.
Social Media Marketing Promotion: My service provider also used effective social media optimization strategies to drive my audience to my website. They built my company profile on popular social network sites including Facebook, Twitter, Google and more and created posts in them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search engine results from social media sites (Facebook, Google , Twitter, and more) these profiles are also helping to drive more organic traffic to my site. The SEO team also promoted my business by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media necessitates the maximum usage of marketing potential with all the features (paid advertising facility, contests, business pages inside the case of Google , and more) in social media sites. In my experience, focusing on a specific social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to advertise your online businesses.
Pay per click advertising advertising (paying money to search engines to present your site on top search engine results) is considered a strong approach to promote web based business due to easy implementation, high Return on Investment (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also referred to as geo-targeted PPC. The zdgveh was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilised within my geo-targeted PPC.
The neighborhood Search engine optimization services provided by the SEO company help draw the eye more local customers to my website and helped in the online promotion of my restaurant – a thing that I definitely couldn’t have achieved by myself.
Local Search Engine Optimization services help to improve the exposure of a business within a particular geographical area. MOS SEO Services, a professional SEO company offers value-added Local Seo to optimize your internet site and allow you to receive quality web site traffic.